How to distribute equity shares in a start-up business?

للنسخة العربية اتبع الرابط:  كيفية توزيع حصص الأسهم في بداية الأعمال التجارية؟

An Easy Way to Distribute Shares Among Partners and Employees At Start-Up

Entrepreneurs get excited when a great idea comes to mind, but once the dust settles, they realize that structuring any new business can raise a lot of difficult questions. In a rush to bring their idea to life, some start-up partners forget to talk about how they’re going to divide company’s ownership, assuming that the equity distribution is understood and it will work itself out later.

There is a lot of scattered information on the Internet and in books about how to hand out equity shares at start-up. There are also costly consultants around town who can do the math for start-up partners. Learning how to share control of a company is easy to understand, and most start-up founders can do it themselves once they become familiar with the basics of an equity sharing model.

The model described below brings the subject of equity sharing to light, which comes from my personal experience after co-founding six successful businesses and working with start-ups over that last seven years. The recommendations described in this piece gives new start-up founders some general guidance in dividing ownership, saving them time from making unnecessary equity calculations.


In the beginning, a start-up company launches from a simple idea. This idea usually comes from two or more people collaborating. Once the group decides to put their ideas into action, they become founders or partners of a new business.

A start-up should have at least two founding members, but it should not exceed five partners because experience tells us that less than two is a hobby and more than five is a party.

For this model, let’s assume that there are four partners seeking to distribute start-up ownership:

Partner #1: Innovator – The person who came up with the idea.

Partner #2: Scientist – The person who has the skills to bring the idea to life.

Partner #3: Program Manager – The person who will put everything together or bring the idea to the market.

Partner #4: Financier – The person who will use his or her funds to start the business.

Equal Partnership When Founding Members Work Without a Salary

It’s recommended to set up an equal partnership if none of the members work for salary. This is because experience has shown that dividing up equity among founders can get complicated, and it may become a deal breaker at some point during the start-up process. If none of the four partners in the new business described above accept a salary, each one should own 25% of the company before financing.

Variable Equity Distribution For Founders Who Accept a Salary

Equal partnership would not apply if one or more of the start-up partners accept a salary, since a founder without a salary takes on more risk. In some cases, one of the founders may become the financier of the start-up, as in the example above. Equity distribution will vary when this happens. The Seed Funding section below outlines the general rule in dividing variable equity shares.


Start-ups go through a series of funding phases. Each funding stage determines the amount of equity shares (ownership) that a business will distribute among its players.

Seed Funding

To bring an idea to life, start-up founders need cash to get them through to the next level of financing. Seed funds usually come from the founders themselves. Sometimes, the partners will ask their friends or their family to join the business to get their idea off the ground.

During seed funding, it’s a general rule that distribution of equity among partners and employees fall between 0.1% and 5% of equity shares. The founders and the seed investors then decide who gets what and how much.

In this model, the seed funding comes from partner #4. Since this partner will carry most of the risk, his or her ownership in the company will rise. The other three partners will receive a market salary in exchange for their work and a percentage of equity shares. The four founders in this start-up model may distribute ownership as follows:

Partner #1 (Innovator): Market salary + 0.1% – 5% equity shares

Partner #2 (Scientist): Market salary + 0.1% – 5% equity shares

Partner #3 (Program Manager): Market salary + 0.1% – 5% equity shares

Partner #4 (Financier): 99.7% – 85% in equity shares


Employees are separate from the founders. They consist of the support group that will help the partners bring their idea to reality. Employees of a start-up usually receive a salary. They also take on risk of start-up failure, although the amount of risk they carry is much less than the founders’ risk. The 0.1% and 5% in equity share distribution rule also applies to any new employees taken on during seed funding.

Offering stock options to an employee is justified because on top of the salary the worker receives, he or she takes on risk that things may not work out for the start-up. Company ownership also gives the employee an incentive to do well, which contributes to the start-up reaching its next level of funding.

First Round Funding (Series A)

If a start-up does well, their seed funds will push it to the next round of financing. In this round, the founders will dilute their equity shares by taking on some new investors. Venture capitalists usually take part in first round financing, offering the start-up partners and their employees a lot of money for a piece of the company. The first round financing will fund the start-up for the next 1-2 years and hopefully push it into the second round of financing and beyond.

Partners should distribute between 0.01% and 1% in equity shares to any new employee who comes on board during first round financing. The smaller distribution percentage is a result of the lower risk involved in joining a company that already is semi-established and that has found financing for the next couple of years.

Series B and Other Funding Levels

There are other stages of funding that follow a successful start-up. Ownership dilutes among founders and employees, as the company grows and acquires new investors. However, the number of owned shares among original players will always stay the same, and the value of those shares will hopefully increase substantially.

As a start-up realizes future funding stages, the distribution percentage of equity shares decreases for new employees. The employee and the partners negotiate the actual equity percentage.

Recap: Distribution of Equity Shares in a Start-Up (General)

Before Financing = Equal partnership among start-up founders

During Seed Financing = 0.1% and 5.0% of equity shares among partners and employees

During First Round Financing = 0.01% and 1.0% of equity shares among partners and employees

During Second Round Financing and Other = To be negotiated between partners and employees

Tagged , ,

8 thoughts on “How to distribute equity shares in a start-up business?

  1. […] How to distribute equity shares in a start-up business? Archives […]

  2. […] For English version, click on How To Distribute Equity Shares In A Start-Up Business […]

  3. Ram says:


    We are a group of friends starting a Limited Liability Partnership company investing our money and effort as detailed below. We would like to understand how to distribute equity shares among us so that there will not be any issues in future.

    Cash Investments:
    Myself – 5 Lakhs
    Friend1 – 3 Lakhs
    Friend2 – 3 Lakhs
    Friend3 – 3 Lakhs
    Friend4 – 3 Lakhs
    Friend5 – 3 Lakhs

    Investment in terms of Time & Effort:
    Myself –
    Business idea/concept, Company formation, Getting funding, Partnering,Identifying the technologies, Domain expertise, Full time working for company, Business Operations, Business Development, Initial Technical job, Providing free office infrastructure (space , Furniture, Printer, Fax, Phone, Computer, Power, Water etc) for one year, Not taking salary as per the industry norms, Putting more time and effort, taking highest risk, and un-accounted expenses made before starting operations.

    Friend1 –
    He is not going to join currently. He will join the company when the business grows and company can afford paying him some salary (may be not as per the market value). As of now, he is working part-time (week ends) , helping me in establishing company and talking to OEMs, going to give market leads and putting time and effort to plan for the growth of company.

    Friend2 –
    He is not going to join currently. Company has plans to use his free time in working on a new product development which is still in discussions (this may or may not happen). He will join the company when the business grows and company can afford paying him some salary (may be not as per the market value).

    Other friends are working in USA. They are only investors.

    In this scenario, what would be the equity sharing structure?

    Also, we have plans to take additional investments from partners as well as from new partners after sometime. In that case, what are the procedures we need to follow in distributing equity shares among all.

    I will be thankful to you if you could guide me.


    • astridmartinez says:

      Hello Ram,

      My name is Astrid and I’m one of Mr. Natto’s assistants. First of all, congratulations on starting your own Limited Liability Partnership.

      If you still need guidance when it comes to distributing equity shares, I would encourage you to book an appointment with Mr. Natto through this online form: With Mr. Natto’s tight schedule, it is really difficult for him to reply to all of the comments he receives through social media channels, but he does do phone consultations and in-person meetings with entrepreneurs like you on a regular basis, so please do get in touch with Mr. Natto directly.

      Best of luck with your new venture,


  4. I would also appreciate some guidance. Your site hasn’t been updated, and you have the same exact post that I just read on another site…is it yours, or, is someone else the plagiarist?

    • astridmartinez says:

      Hi Daniel,

      This is Astrid, one of Mr. Natto’s assistants. Thank you for expressing your concern.

      If the other website you read this article on was, no need to worry—both are run by Mr. Natto. All of the articles on both websites are written by Mr. Natto. I only provide light editing and sometimes upload them on his behalf.

      Also, if you would like guidance from Mr. Natto, I suggest that you schedule an appointment with him through his website’s form: Mr. Natto has a very full schedule, so it’s difficult for him to reply to everyone who communicates with him on social media websites, but he can help you via a phone consultation.



  5. […] someone to else to help, either paying him directly or letting him own a piece of the car—meaning distributing equity in the company. Either way, when you finish up, you’ll have a new challenge ahead of you: buying […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: